Digital Marketing Training With Project And Get Experience Certificate
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only and web-based advertising, but also text and multimedia messages as a marketing channel. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
We Covered Digital Marketing Tools in Training :
Google Analytics
ahrefs
Yoast
Semrush
Google Search Console
SE Ranking
Canva
Google Tag Manger
Hubspot
MailChimp
Google Ads
Sender
Roles and Responsibilities of Digital Marketer
- Develop, implement, and manage Search Engine Optimization, Search Engine Marketing, and handling Social Media Pages and Campaigns.
- Define Digital Marketing strategies and define short-term goals to help achieve the objectives.
- Manage, observe, and provide feedback on all the Digital content going live.
- Prepare reports that give insights into the performance of the Digital Marketing campaigns and the overall channels.
- Stay updated with the latest trends in Digital Marketing and the best practices.
- Stay updated with the latest Digital Technologies and how they affect the current Digital Marketing trends.
- Do excessive Keyword research and develop and execute the SEO strategy for the websites.
- Engage in training and programs to upskill.
- Work with teams – copywriters, designers, and account managers to ensure the content being published is as per the brand guidelines, is informative, and is appealing.
- Effectively communicate with all stakeholders within or outside the organization.
- Monitor SEO for the website to identify Keyword trends and how they enable growth.
- Manage multiple Social Media platforms in parallel and develop ways to increase engagement.
- Create, Manage, Optimize, and Measure campaigns on Google ads
- Communicate within the organization, as well as outside of the organization (With Industry professionals and influencers) to create a strong marketing network. Prepare Digital Media performance Dashboards to judge effectiveness.
Syllabus of Digital Marketing :
- MODULE 1: BASICS of DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
Hands-on Lab
Analysis Of Traditional Marketing
How to Business Marketing via Traditional Marketing - MODULE 2: ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
Hands-on Lab
Analysis Market Condition And Opportunities
Keyword Analysis on Google Keyword Planner Tool
Pick The Right Keyword For Project - MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding the SERP
Google Processing
Indexing
Crawling
Hands-on Lab
Search Engine Results Page (SERP) Report Generation
Google Crawling and Indexing Status Checking - MODULE 4: ON-PAGE OPTIMIZATION
Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow And Do-Follow
Creating XML Sitemap
Robot.txt
Hands-on Lab
Analysis of On-Page Site Matrix
Create a Landing Page
Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
Landing Page Performance Monitoring and Updation - MODULE 5: OFF-PAGE OPTIMIZATION
Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Link Acquisition Techniques
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Infographics Submission
Hands-on Lab
Search Engine Guidelines Based Backlink Creation on Landing Page
The Increase of Link Juice Value
Increase and Analysis Domain Authority & Page Authority Factor
Learn 15 Golden Rules Of Backlink Creation and Improve Quality
How To Avoid Spam Backlink
MODULE 6: SEO UPDATES AND ANALYSIS
Google Panda,
Penguin,
Humming Bird Algorithm
Google Penalties
SEO Tools For Website Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
Learn Roles and Responsibilities Of Algorithm
o Panda Algorithm
o Penguin Algorithm
o Pirate Algorithm
o Hummingbird Algorithm
o Pigeon Algorithm
o Mobile-Friendly Update Algorithm
o RankBrain Algorithm
o Possum Algorithm
o Fred Algorithm
How to Recover Algorithm Penalties
Prevention Of Algorithm Penalties to Website
How to Identify Spam Backlinks and Rectification
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
Hands-on Lab
Google My Business (GMB) How To Create
How To Google My Business (GMB) Verify
Maintain Brand and Reputation on Google My Business (GMB) Listing
Search Engine Visibility Reports Preparation and Analysis
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring
Reports
Hands-on Lab
Google Ads Account Creation and Setup
Right Keyword selection and Grouping on Google Keyword Planner Tool
Campaign Setup, Performance monitoring, Analysis, and Implementation
Set on Conversion Tag
Set on Remarketing Tag
Set on Goal and Monitoring
Weekly and Monthly Report Generation
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn,
YouTube, Pinterest,
Hashtags
Image Optimization
Hands-on Lab
How To Create Strong Profile Account On Social Media
o Facebook
o Google+
o Twitter
o Linkedin
o Instagram
o Pinterest
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Google Plus
Tools & Techniques
Google + Groups
Google Plus For Businesses
Hands-on Lab
Social Media Brand Account Creation
o Google+
o Facebook
o Twitter
o Linkedin
o Instagram
o Pinterest
Structure of Post
Post Template Creation
Content Creation On Social Media Post
Right Hashtag for your Post
Analysis of Likes, Share, Comment, Followers, and Retweet
Increase Brand Awareness
Identify Target Audience and Convert Goal
Report Generation on Post Reach
Facebook Ads
o Campaign Setup, Performance monitoring, Analysis, and Implementation
o Right Target Audience Selection
o Set on Facebook Pixel Tag
o Set on Remarketing Tag
o Weekly and Monthly Ads Report Generation
MODULE 11: GOOGLE WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
Hands-on Lab
Google Analytics Integrate On Website
Analysis And Report preparation on weekly and Monthly
Setup Goal And Monitoring
MODULE 12: WEBMASTER TOOLS
Adding site and verification
Setting Geo-target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Sitemaps
Robots.txt and Links Removal
HTML Suggestion
Hands-on Lab
Search Console Integrate On Website
Website Error Identification and Rectification via Search Console
Website URL submit on Search console
Find and Fix Crawl Error
Remove Spam Backlink on via Search Console
MODULE 13: CREATING A NEW SIMPLE WEBSITE
Creating A Simple Website For Your Business
Hands-on Lab
Right Theme Selection And Optimization
Landing Page Template Creation
Content Template Creation
Add Custom HTML and CSS Code
Create sitemap.xml and robots.txt File Creation
MODULE 14: INTERVIEW PREPARATION
Resume Preparation
Interview Question Preparation
Hands-on Lab
Mock Test Preparation and Confidence Improvement
Digital Marketing Skills Improvement